Privacy Policy

Last Updated: 27 September 2026

ARNIKA respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how KD GOLD AND DIAMONDS PRIVATE LIMITED, which operates the ARNIKA brand and related digital properties, collects, uses, stores and protects personal information when you visit the ARNIKA website or interact with ARNIKA through digital, telephone, WhatsApp, social media or other communication channels.

By using this website or voluntarily providing your personal information to ARNIKA, you acknowledge the practices described in this Privacy Policy.

1. About ARNIKA

The ARNIKA brand and related digital services are operated by:

2. Information We May Collect

Depending on how you interact with ARNIKA, we may collect information such as:

• Name
• Mobile number
• Email address
• Your enquiry or communication details
• Jewellery preferences or requirements that you voluntarily share
• Preferred showroom or visit-related information
• Information shared through WhatsApp conversations
• Information provided during telephone or showroom enquiries
• Information submitted through website forms or other enquiry features

When you use the ARNIKA website, we may also collect certain technical and usage information, such as:

• Device and browser information
• IP address
• Pages visited
• Date and time of visits
• Website interaction information
• Referral or campaign information
• Information relating to your interaction with our digital advertising, where applicable

We collect only information that is reasonably relevant to the purpose for which it is being used.

3. How We Collect Information

We may collect information when you:

• Visit or interact with the ARNIKA website
• Submit an enquiry or request information
• Contact ARNIKA through WhatsApp
• Call or communicate with the ARNIKA team
• Request showroom directions or information
• Interact with ARNIKA advertisements
• Interact with ARNIKA social media pages
• Respond to festive, jewellery or promotional campaigns
• Participate in ARNIKA programmes or events
• Voluntarily provide information during a showroom interaction

4. How We Use Your Information

ARNIKA may use your personal information for purposes including:

• Responding to your enquiries
• Providing information about ARNIKA jewellery and collections
• Understanding your jewellery requirements
• Assisting with showroom visits
• Providing showroom location, directions and contact information
• Responding to WhatsApp, telephone and other enquiries
• Providing information about relevant ARNIKA campaigns, offers or events
• Communicating information about Flexi Gold or other ARNIKA programmes when relevant
• Improving our website and customer experience
• Understanding website and campaign interactions
• Measuring and improving the performance of our digital campaigns
• Maintaining appropriate business and communication records
• Protecting the website and communication systems from misuse
• Complying with applicable legal and regulatory requirements

Personal information will be processed for specified and legitimate purposes and in accordance with applicable law.

5. Marketing and Promotional Communications

Where permitted by applicable law and based on the relevant consent or other lawful basis, ARNIKA may use your contact details to communicate information about:

• Jewellery collections
• Festive campaigns
• Showroom events
• Relevant offers and programmes
• ARNIKA updates

Communications may be sent through channels such as WhatsApp, telephone, SMS, email or other digital communication channels.

You may request that ARNIKA stop sending promotional communications to you, subject to applicable law and legitimate business or legal requirements.

6. WhatsApp and Digital Communications

If you choose to communicate with ARNIKA through WhatsApp or another digital communication channel, information shared during that communication may be processed to:

• Respond to your enquiry
• Provide requested information
• Assist with showroom visits
• Provide information about relevant jewellery or campaigns
• Continue a customer conversation where appropriate

ARNIKA may use third-party technology or communication service providers to manage business communications.

Please avoid sharing sensitive personal information that is not required for your enquiry.

7. Cookies, Analytics and Advertising Technologies

The ARNIKA website may use cookies, pixels, tags, analytics tools and similar technologies to:

• Operate and secure the website
• Understand how visitors use the website
• Improve website performance and user experience
• Measure website and campaign performance
• Understand interactions with ARNIKA advertisements
• Build relevant audiences for digital advertising or remarketing, where applicable

Third-party platforms used for analytics, advertising or communication may process information according to their own terms and privacy policies.

You may be able to manage certain cookies through your browser settings. Disabling some cookies may affect website functionality.

8. Sharing of Personal Information

ARNIKA may share or provide access to personal information where reasonably necessary with:

• Website and technology service providers
• Hosting and infrastructure providers
• WhatsApp or business communication service providers
• Advertising and analytics platforms
• Marketing and communication service providers
• Professional advisers
• Government authorities, regulators or law-enforcement agencies where required or permitted by law

ARNIKA does not sell personal information as a standalone commercial product.

Information shared with service providers will be limited to what is reasonably necessary for the relevant purpose or as required by applicable law.

9. Data Security

ARNIKA takes reasonable measures to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

However, no website, electronic communication system or method of internet transmission can be guaranteed to be completely secure.

You should therefore exercise reasonable care when sharing personal information online.

10. Data Retention

ARNIKA may retain personal information for as long as reasonably necessary for the purpose for which it was collected, for customer service and business requirements, to maintain appropriate records, or where retention is required or permitted by applicable law.

When information is no longer required for a legitimate purpose or applicable legal requirement, it may be deleted, anonymised or otherwise disposed of in accordance with applicable data-retention practices.

11. Your Privacy Choices and Rights

Subject to applicable law, you may have rights relating to your personal information, including rights concerning:

• Access to information about the processing of your personal data
• Correction or updating of inaccurate information
• Erasure of personal information where applicable
• Withdrawal of consent where processing is based on consent
• Raising a grievance regarding the processing of your personal information

Requests may be made through the contact details provided by ARNIKA.

ARNIKA may need to verify your identity before processing certain requests.

12. Third-Party Websites and Services

The ARNIKA website may contain links or integrations to third-party websites, applications or services, including WhatsApp, social media platforms, maps and other external services.

These third-party services operate independently and may have their own terms, privacy policies and data practices.

ARNIKA is not responsible for the privacy practices, security or content of third-party services.

13. Children's Privacy

The ARNIKA website is intended for a general audience.

ARNIKA does not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.

14. Changes to This Privacy Policy

ARNIKA may update this Privacy Policy from time to time to reflect changes in its services, technology, business practices or applicable legal requirements.

Any updated version will be published on this page with a revised Last Updated date.

15. Contact

For privacy-related questions, requests or grievances, please contact ARNIKA through the contact details or communication channels provided on the ARNIKA website.

© 2026 KD GOLD AND DIAMONDS PRIVATE LIMITED. All Rights Reserved.